The University Held The Appointment Ceremony Of Zhanbo Zhao Distinguished Professor And The Academic Lecture On "Intelligent Marketing"

（Interpreter:Heli Zhang）

Net news (article/School of managementpicturen Xianhang Xu picture/College student press corps）In order to adapt to the development of digital economy and the construction of digital China, promote the development of professional connotation and cultivate applied marketing management talents with intelligent marketing thinking, on April 14th, 2023, the School of Management of our university held the appointment ceremony of Zhanbo Zhao Distinguished Professor and the academic lecture "Intelligent Marketing: From Theoretical Innovation to practical Case" in the 807 lecture hall of 7 Teaching.Zhanbo Zhao , Professor of School of Software and Microelectronics of Peking University, Mingshu Tan , Party Secretary and Supervisor of Chongqing Institute of Technology,Yugang Jian, Dean of School of Management, and  Xianhang Xu, vice Dean of School of Management attended the conference. All teachers of School of Management and students majoring in marketing and e-commerce of Class 2020 and 2021 attended the lecture. The conference was presided over by Yugang Jian , dean of School of Management.

First of all, Secretary Mingshu Tan presented Professor Zhanbo Zhao with the letter of appointment of Special Professor of the University, awarded the school badge, and expressed welcome and gratitude to Professor Zhanbo Zhao on behalf of the university. After the appointment ceremony, Professor Zhanbo Zhao gave a special academic lecture with the theme of "Intelligent Marketing: From theoretical innovation to case practice". In the lecture, Professor Zhao explained the orientation of national policy, the opportunities and challenges of marketing innovation, the development and evolution of marketing theories, the connotation and model of intelligent marketing, which not only has a theoretical height, but also has a strong reality and guidance. The lecture content is vivid, profound and simple, which has aroused wide resonance among teachers and students. The scene atmosphere is warm and applause continues. Finally, Professor Zhanbo Zhao had an in-depth discussion and communication with teachers and students. He answered and analyzed specific problems in marketing practice, and the communication effect was remarkable.

It is reported that Professor Zhanbo Zhao is the deputy head of the Department of Financial Information and Engineering Management in the School of Software and Microelectronics, Peking University. He is also the full-time deputy director of the Teaching Steering Committee of Peking University, member of the Engineering Degree Branch of the Academic Degree Assessment Committee of Peking University, member of the Marketing Research Association of Chinese Universities, and vice chairman of the National University Marketing Competition of China Marketing Society.

This activity attracted the attention of many teachers and students, and was highly valued and strongly supported by school leaders. This is one of the concrete measures for the School of Management to promote the development of professional digital transformation, which is of great significance to the pooling of wisdom to promote the high quality development of the school and enhance the ability to serve regional economic and social development. As the special professor of digital marketing, Professor Zhao will further promote the development of digital transformation of marketing, e-commerce and other economic and management majors of our university.